Case Study 1 – Software – US Software Company entering the Japanese market

Home » Case Study 1 - Software - US Software Company entering the Japanese market

Our team provided the following services

• Evaluated the various options for market entry, (such as JV, distributor, license partner, direct entry).
• Discussed options and made agreement with client to enter directly and open local Japan office.
• Worked with client to make 3 year business plan for market entry.
• Incorporated the company in Japan, set up a KK, appointed Japanese accountant, legal advisor and payroll company.
• Sourced office space and opened office in Japan.
• Recruited 12 Japanese staff in year 1, trained the team, set up management structure and motivation plan.
• Supported local operation to build business and find over 400 Japanese customers.
• Developed relationships with key business partners in the market.
• Identified and succession planned a team member to become head of local operation in year 3.
• Managed entire operation as in market country manager for first 3 years

Results

• Office opened, company incorporated and local team appointed within 3 months
• 400 Japanese customers in first year of operation
• Break even in second year
• Profitable business in Japan from year 2 onwards