Case Study 5 – Technology – UK/US Company developing business in Japan
- Client working hard on Japanese market, but struggling to make real impact and get results/feedback.
- Unsure of how to break through to the next step in Japan
- Wanting to develop long term business in the market with Japanese partners
- Evaluated previous business activities and relationships
- Developed and implemented a new ‘push pull’ strategy in Japan, touching all parts of the Eco system
- Increased resources in Japan as the business developed, and more Japanese companies became interested.
- Created a top 10 list of potential exclusive license partners, and carried out a focussed campaign
- Narrowed the list, step by step and identified two potential partners
- Facilitated visits to the UK by potential Japanese licensees
- Moved the process to successful closure
- A Multi-Million Dollar license deal closed with major Japanese company on behalf of our client.
- Created market demand for the products
- Long term business relationship with Japanese company secured
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