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Case Study 1 – Software – US Software Company entering the Japanese market

Our team provided the following services

  • Evaluated the various options for market entry, (such as JV, distributor, license partner, direct entry).
  • Discussed options and made agreement with client to enter directly and open local Japan office.
  • Worked with client to make 3 year business plan for market entry.
  • Incorporated the company in Japan, set up a KK, appointed Japanese accountant, legal advisor and payroll company.
  • Sourced office space and opened office in Japan.
  • Recruited 12 Japanese staff in year 1, trained the team, set up management structure and motivation plan.
  • Supported local operation to build business and find over 400 Japanese customers.
  • Developed relationships with key business partners in the market.
  • Identified and succession planned a team member to become head of local operation in year 3.
  • Managed entire operation as in market country manager for first 3 years


  • Office opened, company incorporated and local team appointed within 3 months
  • 400 Japanese customers in first year of operation
  • Break even in second year
  • Profitable business in Japan from year 2 onwards

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